Rappler and oblivion

I’ve tried to make sense of its business plan. Now and then they produce good work. The problem is in the in-between.

Click-bait for ads won’t work. Advertisers can monitor effectiveness.

Leading thoughts and brilliant conversation won’t either. They just leave you dangling, if you ask Simon and G.

Wannabe journalism cum political correctness is too a dead end. That would be too much on feelership. And also trying hard to mimic Huffington.

Can Rappler be a kinda FB for the in crowd? Not if it has to hang on FB to skate. The in-crowds can exist within FB as it is.

Could it be a pay-for-play version of Linked-In? For the PH market? Who will pay? Too thin.

Maybe some b-school type a la McKinsey is giving its investors advice. Only they’re not talking. If you had an undiscovered gold mine, would you?

I don’t know and know that I don’t. Maybe if they know, then they’d know. And I wouldn’t have to ask.

If only it could go to IPO, at least the early birds could do a ponzi dance. Good luck.

The shrinks might say cycling between bargaining and acceptance can take forever. But sooner not later the potato chips run out.

It is a puzzle.

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